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What makes a
professional photographer and why hire Bartee Photography Inc.? Many people portray themselves as
"a professional photographer" when in reality, they are a
hobbyist with a digital
camera. As commercial photographers, we earn our living by creating high quality photographs
in our full time business. We own professional equipment, that is well
maintained and we know how to use it. We're experienced with lighting, propping, styling,
image composition, working with models, as well as extensive
experience with computer image processing and retouching. We
understand how to make our subjects,
in any given environment, look their best. We are good
communicators and visual problem solvers. Most important to
you however is that we specialize in photographing dental and
medical practices. We understand your business and
what it takes to make your photo shoot a success. The experience
we've gained from photographing over fifty practices, is what sets
us apart from other photographers.
What about the
photographer who shot my wedding?
There are several
specialties in the business of photography, each having it’s own
unique end purpose. The photos from a wedding or portrait
photographer are intended for making memories. The photos from a
commercial photographer are intended for making you money and
helping your business grow. Wedding photographers deal with photo
reprints and albums, while commercial photographers are geared
towards photomechanical reproduction. And while wedding photographers
are ok shooting under available light, most are unfamiliar with commercial lighting
techniques. So please, if your getting married hire a wedding
photographer, but for your advertising needs....give us a
call.
What's
the cost to hire a professional photographer? Photography is a
business investment and it should be viewed on a cost vs. value
basis.
Imagine a brochure or website without any photos. In this day and
age, content is king. The value of good photography is that
it can connect with your audience on a subconscious level.. You, your staff and
your practice are presented in the best possible light. We
do our best to showcase your business and make you stand out from
the competition. As to cost, it's been my experience that ten
photographers will give you ten different prices for the same job.
The fact that there are so many levels of experience, accounts for the wide range of
prices found in the market place. As working professionals,
we take many factors into account when pricing a photo assignment. Scheduling, travel
time, equipment, complexity of the photos, the number of photos, as
well as how, where and how long the
photos are used, are all factored in. It can be quite
confusing. However, because of our relationship with your marketing firm,
we have simplified all this complexity by charging a fixed fee at a
significant discount, which is all inclusive. We
do charge for additional travel expenses, but with advance notice and good
planning, these can be kept to a minimum. How can I use
the photos?
You own the rights to use
the final photos
(typically 8-10 final photos selected by your
agency and used in your brochure)
any way you
like for your personal and business use, without limitation.
However, any use by a third party is not allowed without our
authorization. It all comes down to the complexity of the current
copyright law. Any photographer who does not manage their photos
properly can potentially be putting their clients, i.e. you, at risk.
Please understand,
you are not purchasing all 300 plus photos taken at the photo shoot. They
are variations and are for selection purposes only. If you
would like to purchase additional final retouched photos for
future use or other marketing needs they are always available. Once
the final selections are finished, you can
download them from our website.
How long does
the photo shoot take?
Be prepared to spend about
4-5 hours at the photo shoot. In this time, we usually do 6-10
setups, depending on the photo request list. We always try to work from a list, so
we have an idea of exactly what we’re going to accomplish. Don 't
worry, you won't be in front of the camera for all of that
time. People often ask why the photo shoot takes so long.
"Long" is a relative term. Less experienced photographers
could easily spend 8-10 hours on this type of assignment. When
we are dealing with actual patients, friends, family and paid staff,
we work quickly and efficiently to get them on their way. Because of our
experience with photographing professional talent, as well as real people, we can get great
expressions from your models and not use up a lot of their time.
Time is money and we try to save you both, without sacrificing
quality.
What about the
these patient models? click
here for a list of clothing guidelines
Photography is a visual
business. The best models are genuine people that are photogenic and attractive. They should match the
demographic of the audience you are trying to reach. Most people are
flattered to be asked to model, so don't be afraid to
approach family, friends, patients, people you know from
church or other organizations. Remember, these faces are going
to represent your business. Try to arrange only one
person per setup, as dictated by the list. Sometimes it can be a bit
chaotic if too many people show up all at once. Always call and
confirm with your models a day or so in advance. People often forget
and you need to leave yourself enough time to find a replacement if
someone cancels. Models and staff must be willing to sign a model release so
you can legally use and reproduce their photos for commercial
purposes.
So how long
will the models be there?
We try to arrange all of
the models so that they will only be needed at the photo shoot for
approximately one hour or less. You can schedule them 45 minutes apart, unless they
appear together. We spend about 20-30 minutes arranging and lighting
each setup and then you and the model are in front of the camera for another
10-15
minutes. Sometimes a little more, sometimes a little less….
Since the photo shoot usually happens on their day off, the staff
photo is scheduled at the very beginning or at the very end, so that we
keep their time to a minimum. A couple of staff members may appear
in more than one photo setup and need to stay a little longer.
What happens
after the photo shoot? The photo shoot itself is
only half our job. When we return to the studio, we download all of
your images into our computer system. We then do an edit, where we
remove all the funny faces, obscene gestures and blinkers. The rest
of the raw images are then processed into smaller preview images,
which we post to our secure website. Your marketing agency can
access these preview images and use them to start the creative
process. Once the final selections are made, we then retouch, color
correct and process the raw images into the high rez final images. These final images are then reposted
to the web and downloaded by your
agency and placed into the final position in your brochure or
website. You can be assured we take every assignment personally and
your success is our success.
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